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Page 1
Annual General Meeting of Shareholders
  Rapat Umum Pemegang Saham Tahunan
             Jakarta, 27 May 2025
Page 2
Forward-Looking and Cautionary Statements
•   This presentation has been prepared by the management of PT Hanjaya Mandala Sampoerna Tbk. (“HMS”) solely for use in connection with the presentation to
    public during the Annual General Meeting of Shareholders and does not constitute or form part of an offer, solicitation, recommendation or invitation of any offer,
    to buy or subscribe for any securities, nor should it or any part of it form the basis of, or be relied in any connection with, any contract or commitment whatsoever.
    Further, nothing in this document should be construed as constituting legal, business, tax or financial advice.
•   The information and opinions in this document are provided as at the date of this document (unless stated otherwise) and are subject to change without notice, its
    accuracy is not guaranteed, and it may not contain all material or relevant information concerning HMS or its subsidiaries. Neither HMS nor any of its affiliates,
    advisors and representatives make any representation regarding, and assumes no responsibility or liability whatsoever (in negligence or otherwise) for, the
    accuracy or completeness of, or any errors or omissions in, any information contained herein nor for any loss howsoever arising from any use of these materials.
•   This presentation and related discussion may contain projection of future results and other forward-looking statements. These statements can be recognized by the
    use of words such as "expects", "plans", "will", "estimates", "projects", "intends" or words of similar meaning. Achievement of projected results is subject to risks,
    uncertainties and inaccurate assumptions, and HMS is identifying important factors that, individually or in the aggregate, could cause actual results to differ
    materially from those contained in any forward-looking statements made by HMS.
•   HMS’ business risks include: excise tax increases and discriminatory tax structures; increasing marketing and regulatory restrictions that could reduce our
    competitiveness, eliminate our ability to communicate with adult consumers, or ban certain of our products in certain markets or countries; health concerns
    relating to the use of tobacco and other nicotine-containing products and exposure to environmental tobacco smoke; litigation related to tobacco use and
    intellectual property; intense competition; the effects of global and individual country economic, regulatory and political developments, natural disasters and
    conflicts; the impact and consequences of Russia's invasion of Ukraine; changes in adult smoker behavior; the impact of COVID-19 on HMS’ business; lost revenues
    as a result of counterfeiting, contraband and cross-border purchases; governmental investigations; unfavorable currency exchange rates and currency devaluations,
    and limitations on the ability to repatriate funds; adverse changes in applicable corporate tax laws; adverse changes in the cost, availability, and quality of tobacco
    and other agricultural products and raw materials, as well as components and materials for our electronic devices; and the integrity of its information systems and
    effectiveness of its data privacy policies. HMS’ future profitability may also be adversely affected should it be unsuccessful in its attempts to produce and
    commercialize reduced-risk products or if regulation or taxation do not differentiate between such products and cigarettes; if it is unable to successfully introduce
    new products, promote brand equity, enter new markets or improve its margins through increased prices and productivity gains; if it is unable to expand its brand
    portfolio internally or through acquisitions and the development of strategic business relationships; if it is unable to attract and retain the best global talent,
    including women or diverse candidates; or if it is unable to successfully integrate and realize the expected benefits from recent transactions and acquisitions.
    Future results are also subject to the lower predictability of our reduced-risk product category's performance.
•   HMS cautions that the foregoing list of important factors is not a complete discussion of all potential risks and uncertainties. HMS does not undertake to update
    any forward-looking statement that it may make from time to time, except in the normal course of its public disclosure obligations.
                                                                                                                                                                              2
Page 3
    COMPOSITION OF THE BOARD OF COMMISSIONERS AND THE BOARD OF DIRECTORS
                               KOMPOSISI DEWAN KOMISARIS DAN DIREKSI



          BOARD OF COMMISSIONERS                                                     BOARD OF DIRECTORS
                     DEWAN KOMISARIS                                                                      DIREKSI


President Commissioner          John Gledhill                President Director                                The Ivan Cahyadi1)
                                                             Presiden Direktur
Presiden Komisaris
Vice President Commissioner     Paul Janelle                 Directors                                         Andre Dahan
                                                             Direktur
Wakil Presiden Komisaris
Independent Commissioner        Justin Mayall                                                                  Elvira Lianita
Komisaris Independen
                                Luthfi Mardiansyah                                                             Gunnar Beckers

                                                                                                               Johan Bink

                                                                                                               Sergio Colarusso

                                                                                                               Sharmen Karthigasu

                                                                                                               Yohan Lesmana Tjhin2)
                                                     1) Appointed as President Director effective as of May 1, 2024 | Diangkat sebagai Presiden Direktur yang berlaku efektif pada tanggal 1 Mei 2024
                                                     2) Appointed as Director effective as of June 1, 2024 | Diangkat sebagai Direktur yang berlaku efektif pada tanggal 1 Juni 2024




                                                                                                                                                                                                   3
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                 CONTINUE TO DELIVER SHAREHOLDER RETURNS THROUGH DIVIDENDS
             T E R U S M E M B E R I K A N P E N G E M B A L I A N PA D A P E M E G A N G S A H A M M E L A LU I D I V I D E N



                         •   Over 111 years of presence in Indonesia, with a sizeable footprint across the value chain and continuous investments both
 Investment and              for domestic and export purposes
                             Lebih dari 111 tahun beroperasi di Indonesia dengan jejak operasional yang signifikan di seluruh rantai nilai serta investasi yang
  Sustainability             berkelanjutan untuk tujuan domestik dan ekspor
    Investasi dan
    Keberlanjutan        •   Sustainability in every aspect of our business and activities, creating long-term value for the broader ecosystem
                             Keberlanjutan dalam segala aspek usaha dan aktivitas bisnis Sampoerna, menciptakan nilai jangka panjang bagi ekosistem yang lebih luas



                         •   Maintained leadership in the industry with a market share of 27.4% and an overall volume of 80.8 billion units. The combustible cigarettes
                             category continued to be under pressure from the downtrading phenomenon, while the smoke-free products performed well
 2024 Company                Mempertahankan kepemimpinan di industri dengan pangsa pasar sebesar 27.4% dan volume keseluruhan sebesar 80,8 miliar batang. Kategori rokok
  Performance                konvensional terus menghadapi tekanan dari fenomena downtrading, sementara produk bebas asap mencapai kinerja yang luar biasa.
Kinerja Perseroan 2024
                         •   The Company recorded IDR6.6 trillion net profit in 2024
                             Perseroan membukukan laba bersih sebesar Rp6,6 triliun pada tahun 2024



                         •   7 New SKT facilities in 2024: 2 owned facilities and 5 facilities owned and operated by Third Party Operators (TPOs) were able
                             to create thousands of new workforces and multiplier effect to the surrounding community
     Strategic               7 Fasilitas produksi SKT baru pada tahun 2024: 2 fasilitas milik Perseroan dan 5 fasilitas yang dimiliki dan dioperasikan oleh mitra produksi
    Milestones               sigaret (MPS) mampu menciptakan ribuan tenaga kerja baru dan efek berganda yang dapat dirasakan oleh masyarakat sekitar pabrik
  Capaian Strategis
                         •   Smoke-free products: expanded commercialization geographically and diversified the product portfolio into multi-category
                             smoke-free products
                             Produk bebas asap: ekspansi komersial secara geografis dan mendiversifikasi portofolio produk menjadi produk bebas asap multi-kategori




                                                                                                                                                                             4
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A S I Z EA B L E F O OT P R I N T AC R O S S T H E VA LU E - C H A I N T H R O U G H CO N T I N U O U S I N V E S T M E N T I N I N D O N E S I A
      J E J A K O P E R A S I O N A L YA N G S I G N I F I K A N D I S E L U R U H R A N TA I N I L A I M E L A L U I I N V E S TA S I B E R K E L A N J U TA N D I
                                                                             INDONESIA


       OWNED FACILITIES                                                                                                     FACILITIES OWNED AND OPERATED BY THIRD PARTY OPERATORS (TPOs)
       FASILITAS PRODUKSI YANG DIMILIKI PERSEROAN                                                                           FASILITAS PRODUKSI YANG DIMILIKI DAN DIOPERASIKAN OLEH MITRA PRODUKSI
                                                                                                                            SIGARET (MPS)

       6 Hand-rolled    Kretek Cigarette (SKT)
         Sigaret Kretek Tangan (SKT)
                                                                                                                            43 inbekerja
                                                                                                                                   partnership with local entrepreneurs and/or cooperatives across Java
                                                                                                                                         sama dengan pengusaha lokal dan/atau koperasi di Pulau Jawa
       2 Machine-made      Kretek Cigarette (SKM)
         Sigaret Kretek Mesin (SKM)


       1 Smoke-free   products facility and R&D laboratory
         Produk Bebas Asap dan Laboratorium Riset & Pengembangan




                 Total workforce (direct* and indirect) >90,000                                                                                       Total Investment since 2005       ~USD 6.4
                 Total tenaga kerja Perseroan (langsung* dan tidak langsung)                                                                               Total Investasi sejak 2005 billion | milyar
*Note: direct employees 20,382 (PT HM Sampoerna Tbk. Financial Statements 2024) | pegawai tetap 20.382 (Laporan Keuangan PT HM Sampoerna Tbk. 2024)                                                       5
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                  W E A R E R E C O G N I Z E D T H R O U G H A WA R D S A N D C E R T I F I C AT I O N S
                          KAMI DIAKUI MELALUI PENGHARGAAN DAN SERTIFIKASI



Corporate Performance              People and Culture                    Environment                    MSME Empowerment
  Kinerja Perusahaan              Karyawan dan budaya                     Lingkungan                    Pemberdayaan UMKM




                                                                                                                            6
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           C R E AT I N G S U S TA I N A B L E VA L U E F O R A L L S TA K E H O L D E R S
M E N C I P TA K A N N I L A I B E R K E L A N J U TA N B A G I S E M U A P E M A N G K U K E P E N T I N G A N




                                                                                                                  7
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              FOSTERING ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT
                         MENDORONG KEWIRAUSAHAAN DAN PENGEMBANGAN USAHA KECIL




                                 Two flagship programs have supported | Dua program unggulan telah mendukung
                                 nearly | hampir   350,000 Micro, Small and Medium Enterprises (MSMEs) | Usaha Mikro, Kecil, Menengah (UMKM)




Penerimaan yang lebih
tinggi dari produk UMKM
yang dijual Pojok Lokal SRC
vs. Toko non-SRC.




                                                                                                                                               8
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                                                                               K E Y P E R F O R M A N C E M AT R I X 2 0 2 4
                                                                                              K I N E R J A U TA M A 2 0 2 4




                                  VOLUME                                                       SHARE OF MARKET                                                    SMOKE-FREE PRODUCTS
                                   VOLUME                                                            PA N G S A PA S A R                                                PRODUK BEBAS ASAP

                                                                                                                                                               Volume HTU1) UJC2) Share of Market
                                                                                                                                                                HTU1) Volume                 Pangsa Pasar UJC2)
                                  80.8                                                                   27.4%                                                     1.2                           5.3%
                      Billion Units | Milyar Unit                                                                                                                 Billion Units
                                                                                                                                                                   Milyar Unit




                           NET REVENUES                                                  N E T O P E R AT I N G I N C O M E                                                      NET PROFIT
                       PENJUALAN BERSIH                                                               LABA OPERASI                                                               LABA BERSIH




                             117.9                                                                            7.7                                                                    6.6
                         IDR Trillion | Rp Triliun                                                   IDR Trillion | Rp Triliun                                              IDR Trillion | Rp Triliun


1) HTU stands for Heated-Tobacco Units | HTU merupakan singkatan dari Heated Tobacco Unit atau Unit Tembakau yang Dipanaskan
2) UJC stands for Urban Jakarta City that represents West, Central and South Jakarta which include an estimated 1.5 million Legal Age Nicotine Users | UJC merupakan singkatan dari Perkotaan Jakarta mewakili Jakarta Barat,

Pusat, dan Selatan yang secara total mencakup sekitar 1,5 juta pengguna nikotin dewasa                                                                                                                                          9
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                                                                                  EXTERNAL ENVIRONMENT AND MARKET DYNAMICS
                                                                                                     FA K T O R E K S T E R N A L D A N D I N A M I K A PA S A R
          Indonesia’s economy growth at 5% was overshadowed by weakening purchasing power, which directly impacted the tobacco industry.
          Adding to the industry’s challenges are: (1) double-digit excise tax increases outpaced inflation; (2) a widening excise tax gap between
             Volume Tier 1 and Below Volume Tier 1 segments, leading to downtrading; and (3) an alarming increase in illicit cigarette sales.

         Pertumbuhan ekonomi Indonesia sebesar 5% dibayangi dengan tekanan daya beli masyarakat yang secara langsung berpengaruh pada industri tembakau.
          Ditambah lagi dengan (1) kenaikan pajak cukai dua digit yang secara signifikan melampaui tingkat inflasi; (2) kesenjangan tarif cukai yang melebar antara
           segmen Golongan 1 dan Di Bawah Golongan 1 menyebabkan downtrading; dan (3) peningkatan yang mengkhawatirkan dalam penjualan rokok ilegal.

       Excise Tax Increase vs. Inflation                                                             Widening excise tax gap, led to accelerating growth of BV1 segment                                                          Growth of Illicit Cigarette
       Kenaikan Tarif Cukai vs. Inflasi                                                              Kesenjangan tarif cuka yang melebar menyebabkan akselerasi pertumbuhan                                                      Pertumbuhan Rokok Ilegal
                                                                                                     segmen Di Bawah Golongan 1

                                                                                                                                     Excise Tax Rate – SKM (IDR/stick)
                                               17%                                                                                     Tarif Cukai – SKM (Rp per batang)                             1,231 V1
            Inflation                                                                                                                                                                                                                                       6.9%
            Excise Tax Increase*
                                                                                                                                                                                                     485
                                                                                                                                                                                                                                              5.5%
                                                                          11%                                740                                                                                     746       BV1                4.9%
                                                                                                      285
                                                                                                             455
                                                                                                                                                                                              44%
                        7%                                                                                                                                                 41%

                                                                 4%                                               25%
            3%                                                                                                                                                                                             BV1 Share of Market
                                       3%                                                                                                                                                                  Pangsa Pasar Segmen
                                                                                                                                                                                                           Di-Bawah Golongan 1


           2017-2019                  2020-2022                  2023-2024                                        2020               2021               2022               2023               2024                                2020         2022            2023
           Pre-Pandemic               Pandemic                   Latest Period

 Note: *excise tax increase reflects the estimated weighted average industry figure. Figures reflect average of the period
Source: Central Bureau of Statistics for Inflation, Source: Ministry of Finance Regulations on Tobacco Excise Tax Rate , Internal estimates, CNBC Indonesia, Rokok Ilegal Masih Menghantui RI (23 December 2023)                                                      10
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                                                                            K E Y S T R AT E G Y T O D R I V E G R O W T H
                                                                 S T R AT E G I U TA M A U N T U K M E N D U K U N G P E R T U M B U H A N
           Capitalizing on the fundamental strength of Sampoerna’s brand portfolio and the long-term potential of our business to navigate the
                                    evolving industry landscape, our strategy centered on three major strategic pillars:

    Dengan memanfaatkan kekuatan fundamental portofolio merek Sampoerna dan potensi jangka panjang bisnis Perseroan untuk memahami peta perindustrian
                                     yang terus berkembang, strategi kami dipusatkan pada tiga pilar strategis utama:




                         1 Accelerating and building a sustainable multicategory growth model, anchored by the smoke-free products portfolio
                           Mempercepat dan membangun model pertumbuhan multi-kategori yang berkelanjutan, yang didukung oleh portfolio produk bebas asap



                         2 Maintaining market leadership in the combustible cigarettes
                                 Mempertahankan kepemimpinan pasar dalam rokok konvensional


                                 Creating sustainable value for a broad range of stakeholders, from our employees and local farming communities to the
                         3
                                 micro, small, and medium enterprises (MSMEs) that contribute so significantly to Indonesia’s economy
                                 Menciptakan nilai yang berkelanjutan bagi berbagai pemangku kepentingan, mulai dari karyawan dan komunitas pertanian lokal hingga
                                 usaha mikro, kecil, dan menengah (UMKM) yang berkontribusi sangat signifikan terhadap perekonomian Indonesia




Source: Company Financials. Total may not foot due to rounding
                                                                                                                                                                     11
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                                                        2024:A LANDMARK YEAR FOR SMOKE-FREE PRODUCT
                                                                     TA H U N B E R S E J A R A H B A G I P R O D U K B E B A S A S A P
We expanded commercialization to targeted areas to 20 cities, building on the foundation established with the IQOS Club platform in 2019.
With continuous innovation, we are growing our portfolio of smoke-free products, providing a range of better choices to satisfy the diverse
tastes, usage, technology, and price preferences of every adult smoker. Our smoke-free products portfolio includes heat not-burn products,
             e-vapor initially launched with limited distribution, and oral smokeless products with exclusive distribution areas.

Ekspansi komersial ke berbagai area sasaran menjadi total 20 kota, dari sebelumnya hanya ruang lingkup terbatas untuk IQOS Club sejak tahun 2019. Dengan
 inovasi berkelanjutan, kami mengembangkan portofolio produk bebas asap, memberikan beragam pilihan yang lebih baik untuk memenuhi preferensi rasa,
  penggunaan, teknologi, dan harga bagi setiap perokok dewasa. Portofolio bebas asap kami saat ini mencakup produk heat-not-burn, e-vapor yang berawal
                           dengan peluncuran distribusi terbatas, dan produk bebas asap berbasis oral dengan distribusi eksklusif.


                                                                                                                                                                 E-VAPOR
                                                               HEAT-NOT-BURN (HnB)                                                                               ROKOK ELEKTRIK CAIR



                                                                                                                                                                 A closed pod e-vapor products introduced initially in a
                                                                                                                                                                 limited distribution in late 2024, offering two types of
                                                                                                                                                                 products with six flavors.
                                                                                                           A lower-priced HnB offering with its tobacco stick    Produk e-cigarette sistem tertutup yang diperkenalkan pada
                                                                                                           BLEND available in four variants. Introduced in       akhir tahun 2024, dengan distribusi terbatas, dan dalam dua
                                                                                                           Q4’2024 in a limited distribution exclusively in      tipe produk dengan enam varian rasa.
                                                                                                           Bandung West Java.

                                                                                                           Produk HnB dengan harga lebih terjangkau beserta
                                                                                                           stik tembakau BLENDS tersedia dalam empat varian.     ORAL SMOKELESS
  New Variants in 2024 | Varian Baru 2024                                                                  Diperkenalkan pada kuartal 4 2024 dengan distribusi   PRODUK BEBAS ASAP BERBASIS ORAL
                                                                                                           terbatas eksklusif di Bandung, Jawa Barat
  TEREA Clove 5 variants | varian
  TEREA Boost 2 variants | varian
  The first heated tobacco product in South East Asia to use capsule
  Produk heated-tobacco pertama di kawasan Asia Tenggara yang menggunakan kapsul.                                                                                Introduced in Q4’2024 in an exclusive distribution in Bali
                                                                                                                                                                 offering five flavors in two different packaging sizes.
                                                                                                                                                                 Diperkenalkan pada kuartal 4 2024, dengan distribusi eksklusif
                                                                                                                                                                 di Bali dengan lima varian rasa dalam dua ukuran kemasan
                                                                               These material are not intended for marketing or commercial communication                                                                          12
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                                                                         2024:A LANDMARK YEAR FOR SMOKE-FREE PRODUCT
                                                                                         TA H U N B E R S E J A R A H B A G I P R O D U K B E B A S A S A P
 IQOS continued its strong underlying momentum, with excellent growth, surpassing 200,000 legal-age users, doubling total heated tobacco
     unit sales from previous year to 1.2 billion, and with key city market share in Urban Jakarta grew to over 5% by the fourth quarter.

   Melanjutkan momentum pertumbuhannya, IQOS, dengan pertumbuhan luar biasa, mencapai lebih dari 200.000 pengguna dewasa, menggandakan total
penjualan unit heated-tobacco dari tahun sebelumnya menjadi 1,2 miliar, serta pada kuartal keempat mencapai pangsa pasar lebih dari 5% di Perkotaan Jakarta




                                 Share of Market in Urban Jakarta
                                     Pangsa Pasar di Perkotaan Jakarta

                                                                                                                   5.3%                                     >200,000
                                                                                                   5.1%
                                                                                    4.5%                                                         IQOS legal age users
                                                     3.5%                                                                                       Pengguna dewasa IQOS
                                      3.3%                           3.4%
                       2.7%
       1.8%
                                                                                                                                            1.2 billion units | milyar unit
                                                                                                                                       Heated Tobacco Unit in 2024
                                                                                                                                        Unit Tembakau yang Dipanaskan
                                                                                                                                               pada tahun 2024
         Q1              Q2             Q3             Q4             Q1              Q2             Q3             Q4

                             2023                                                            2024

Source: Company estimates. Note: Urban Jakarta represents West, Central and South Jakarta which include an estimated 1.5 million Legal Age Nicotine Users
Catatan: Perkotaan Jakarta mewakili Jakarta Barat, Pusat, dan Selatan yang secara total mencakup sekitar 1,5 juta pengguna nikotin dewasa



                                                                                                      These material are not intended for marketing or commercial communication   13
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                                                          I N V E S T M E N T I N S M O K E - F R E E P R O D U C T S FA C I L I T I E S
                                                                  I N V E S TA S I PA D A FA S I L I TA S P R O D U K B E B A S A S A P

                     INVESTMENT                                                                R&D CENTER                    SMOKE-FREE PRODUCTS EXPORT
                         I N V E S TA S I                                                         P U S AT R & D                 EKSPOR PRODUK BEBAS ASAP
      Total investment in smoke-free products facilities                               Number of Indonesian scientists and
    Total investasi pada fasilitas produksi produk bebas asap
                                                                                         product development experts
                                                                                                                                  25%      Contribution of total export value*
                                                                                                                                           Kontribusi dari total nilai ekspor*

                           330                                                                     >200                                    Export Markets
                 USD Million| USD Juta                                               Jumlah ilmuwan dan ahli pengembangan
                                                                                              produk asal Indonesia                15      Pasar Ekspor




*total export value together with parent company PMID | total nilai ekspor bersama dengan Perusahaan induk PMID                                                                  14
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                                       LEADERSHIP IN THE COMBUSTIBLE CIGARETTES
                                      K E P E M I M P I N A N PA D A PA S A R R O KO K KO N V E N S I O N A L
    Offering a wide brand portfolio to serves diverse adult smokers’ preferences across flavor and price segments, with each innovation
  leveraging the strong equity of Sampoerna’s brands. In 2024, the Company introduced a series of new hand-rolled kretek (SKT) products
 including the SKT new taste dimension. Within the cigarette category, the Company remains the market leader in the SKT, machine-made
        Kretek Low Tar and machine-made White (SPM), while retained its presence in the machine-made kretek High Tar category

  Perseroan menawarkan portfolio yang luas untuk memenuhi berbagai preferensi perokok dewasa dalam hal rasa dan segmen harga, dengan setiap inovasi
memanfaatkan ekuitas merek Sampoerna. Sepanjang tahun 2024, Perseroan meluncurkan beberapa produk SKT baru termasuk dalam SKT new taste dimension.
Perseroan terus memimpin pada kategori SKT, Sigaret Kretek Mesin Tar Rendah dan Sigaret Putih Mesin (SPM), sementara mempertahankan kehadirannya pada
                                                          kategori Sigaret Kretek Mesin Tar Tinggi




                                                                             21+                                                                   21+




                                                 These material are not intended for marketing or commercial communication                               15
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                                              F O C U S O N E C O N O M I C R E S I L I E N C E A N D J O B C R E AT I O N
                              F O K U S PA D A K E TA H A N A N E KO N O M I S E R TA P E N C I P TA A N L A PA N G A N K E R J A
The Company opened 7 new SKT facilities, including 2 owned in Blitar (East Java) and Tegal (Central Java) with the remainder established in
collaboration with local cooperatives and entrepreneurs across Java. Our presence underpins local economies, in addition to the multiplier
                                       effect we have for hundreds of thousands of indirect workers.

  Perseroan membuka 7 fasilitas SKT baru, termasuk 2 yang dimiliki Perseroan di Blitar (Jawa Timur) dan Tegal (Jawa Tengah), sementara sisanya merupakan
kolaborasi dengan koperasi dan pengusaha lokal di pulau Jawa. Keberadaan kami menopang perekonomian lokal, disamping efek berganda yang kami ciptakan
                                                          bagi ratusan ribu pekerja tidak langsung.



New SKT Facilities
Fasilitas SKT Baru

2     Owned SKT Facilities
      Fasilitas SKT yang dimiliki Perseroan



5     Owned & operated by Third Party Operators (TPOs) in partnership
      with Local Cooperatives and Entrepreneurs
      dimiliki & dioperasikan oleh mitra produksi sigaret (MPS) berkolaborasi
      dengan koperasi dan pengusaha lokal



           of total workforce is involved in SKT
 90% dari total tenaga kerja terlibat dalam kategori SKT
 Total workforce (direct and indirect)          >90,000
 Total tenaga kerja (langsung dan tidak langsung)


                                                                                                                                                           16
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                                                                 SAMPOERNA BUSINESS PERFORMANCE
                                                                     KINERJA BISNIS SAMPOERNA
    Sampoerna maintained leadership position in the Indonesian tobacco industry with a 27.4% in 2024. While combustible cigarettes business
         faced pressure from the downtrading phenomenon, the smoke-free products business achieved remarkable success. Despite a
                 17.3% decrease, net profit stood at IDR6.6 trillion, demonstrating the Company’s resilience and strategic focus.

   Sampoerna mempertahankan posisi kepemimpinannya dalam industri tembakau di Indonesia dengan pangsa pasar sebesar 27,4% pada tahun 2024. Walaupun
    bisnis rokok konvensional menghadapi tekanan dari fenomena downtrading, bisnis produk bebas asap mencapai kesuksesan luar biasa. Meskipun mengalami
                   penurunan 17,3%, laba bersih mencapai Rp6,6 triliun, yang menunjukkan kemampuan bertahan dan fokus strategis Perseroan.


                 Sampoerna Key Financials | Indikator Keuangan Utama Sampoerna

                                                                                      Variance 2024 vs. 2023
                 In IDR trillion, unless otherwise stated            Full Year 2024                                Dalam Rp triliun kecuali dicantumkan lainnya
                                                                                      Perubahan 2024 vs. 2023

                 Volume (in bio. sticks)                                 80.8                 (3.7%)                          Volume (dalam miliar unit)
                 Combustible Cigarettes                                  79.6                 (4.5%)                                   Rokok Konvensional
                 Smoke-free Products Heated Tobacco Unit                  1.2                +100%              Produk Bebas Asap Heated Tobacco Unit


                 Net Revenues                                            117.9                1.6%                                         Penjualan Bersih
                 Gross Profit                                            18.5                 (4.1%)                                              Laba Kotor
                 Net Operating Income                                     7.7                 (14.1)                                            Laba Operasi
                 Net Profit                                               6.6                (17.3%)                                             Laba Bersih


Source: Company Financials. Total may not foot due to rounding
                                                                                                                                                                  17
Page 18
W E H AV E CO N T I N U E D TO D E L I V E R S H A R E H O L D E R R E T U R N S T H R O U G H D I V I D E N D S
 K A M I T E R U S M E M B E R I K A N P E N G E M B A L I A N PA D A P E M E G A N G S A H A M M E L A LU I D I V I D E N




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Page 19
Annual General Meeting of Shareholders
  Rapat Umum Pemegang Saham Tahunan
             Jakarta, 27 May 2025

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Names mentioned 15 people and organisations named in the text · linked when the evidence is strong

linked org Hanjaya Mandala Sampoerna Tbk. p.2 ×2
linked person John Gledhill · President Commissioner p.3 ×2
linked person The Ivan Cahyadi · President Director p.3 ×3
linked person Andre Dahan p.3
linked person Justin Mayall · Commissioner p.3
linked person Elvira Lianita p.3
linked person Luthfi Mardiansyah p.3
linked person Gunnar Beckers p.3
linked person Johan Bink p.3
linked person Sergio Colarusso p.3
linked person Sharmen Karthigasu p.3
linked person Yohan Lesmana p.3
linked org HM Sampoerna Tbk. p.5 ×5
unresolved person Paul Janelle · President Commissioner p.3 ×2
unresolved org Ministry of Finance Regulations p.10

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