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        EXPLANATION ON THE AGENDA OF THE ANNUAL GENERAL MEETING OF
     SHAREHOLDERS OF PT HANJAYA MANDALA SAMPOERNA TBK. ON MAY 18, 2026


In relation to the Annual General Meeting of Shareholders ("AGMS") of PT Hanjaya
Mandala Sampoerna Tbk. (the "Company") which will be convened on Monday, May 18
2026, and in view of the following provisions:

-    Law No. 40 of 2007 dated August 16,2007, regarding Limited Liability Company (the
     “Company Law”);
-    OJK Regulation No.15/POJK.04/2020 dated April 20, 2020, regarding the Planning and
     Convening of General Meeting of Shareholders of Public Companies (“OJK 15/2020”);
-    OJK Regulation No.33/POJK.04/2014 dated December 8, 2014, regarding the Board of
     Directors and Board of Commissioners of Issuers and Public Companies (“OJK 33/2014”);
-    The Articles of Association of the Company as set out on Deed of Statement of Meeting
     Resolutions on the Amendments to the Articles of Association of the Company No.107
     dated May 27, 2025, made before Aulia Taufani SH, Notary in Jakarta,

The Company hereby provides an explanation for each of the agenda of AGMS as follows:

                                            Agenda 1
    Approval of the Annual Report and ratification of the Company’s consolidated financial
                  statements for the fiscal year ended on December 31, 2025


1.1.     Background

         In compliance with (i) Article 69 and Article 78 of the Company Law; and (ii) Article 9
         paragraph 3 point (a) and (b) and Article 21 paragraph 3 and paragraph 5 of the
         Company's Articles of Association, the Company’s annual report and consolidated
         financial statements, respectively, must be approved and ratified by the Company's
         General Meeting of Shareholders ("GMS").

1.2.     Explanation

         The Company has prepared the Annual Report for the fiscal year ended on
         December 31, 2025, containing the Company's Consolidated Financial
         Statements for the financial year ended on December 31, 2025, audited by the
         Public Accountant’s Office Rintis, Jumadi, Rianto & Rekan (a member of the
         PricewaterhouseCoopers network of firms).



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        Furthermore, the Company submitted its audited Consolidated Financial
        Statements to the Financial Services Authority ("OJK") and PT Bursa Efek
        Indonesia ("IDX") on March 11, 2026.

        With regard to this agenda, the Company will seek approval of the 2025 Annual
        Report and ratification of the Consolidated Financial Statements for the fiscal
        year ended on December 31, 2025, to the GMS.

1.3.    Supporting Material

        The Company’s 2025 Annual Report is available at the Company’s Head Office
        as well as Corporate Representative Office in Jakarta or can be downloaded on
        the Company’s website www.sampoerna.com since April 24, 2026.

                                       Agenda 2
   Approval for the use of the Company's retained earnings for the financial year ended
                                  on December 31, 2025


2.1.    Background

        In compliance with (i) Article 70 and Article 71 paragraph 1 of the Company Law; and
        (ii) Article 9 paragraph 3 point (c) and Article 22 paragraph 1 of the Company’s Articles
        of Association, the net profit obtained by the Company in a financial year as stated in
        the balance sheet and profit and loss statement ratified by the GMS is to be used in
        accordance with the GMS resolution. The GMS may authorize the Board of Directors
        to determine the use of the retained earnings, including the determination of
        allocation for mandatory reserve, dividend payment and other uses, subject to the
        prevailing regulations.

2.2.    Explanation

        With regard to this agenda, the Company will propose to the GMS to approve the
        appropriation of the Company’s retained earnings for the financial year ended on
        December 31, 2025, to be distributed as cash dividend to the Company’s
        shareholders.

2.3.    Supporting Material

        The disclosure of the Company’s profit can be accessed on the Company’s website
        www.sampoerna.com in the Company’s 2025 Annual Report and Consolidated
        Financial Statements for the fiscal year ended on December 31, 2025.
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                                           Agenda 3
       Approval of the appointment of a Public Accounting Office to audit the Company's
       consolidated financial statements for the fiscal year ended on December 31, 2026


3.1.      Background

          Pursuant to Article 68 paragraph 1 point (c) of the Company Law and OJK 15/2020,
          the financial statements of the public company must be submitted to a public
          accountant to be audited and further, the appointment and termination of the public
          accountant who will provide the audit service for the annual historical financial
          information must be resolved in the public company’s general meeting of
          shareholders taking into account the Board of Commissioners’ recommendation.

3.2.      Explanation

          For the appointment of Public Accountant Firm who will audit the Company's
          books and records for the 2026 fiscal year, after considering the recommendation
          from the Board of Commissioners, the Company's Board of Directors proposes to
          the GMS to appoint and designate the Public Accounting Firm Rintis, Jumadi,
          Rianto & Rekan (a member of the PricewaterhouseCoopers network of firms) to
          audit the Company's books and records for the fiscal year ending on December 31,
          2026.

3.3.      Supporting Material

          The following is the profile of the Public Accountant and Public Accounting Firm




          PwC provides assurance, tax, advisory, consulting, and legal services, focusing on
          a wide range of industries globally to build public trust and deliver added value to
          its clients and stakeholders. PwC’s global network comprises more than 365,000
          people across 136 countries, who share insights, experience, and solutions to
          develop fresh perspectives and practical recommendations.


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        KAP Rintis, Jumadi, Rianto & Rekan is a member firm of the
        PricewaterhouseCoopers network in Indonesia. PwC Indonesia (“PwC”) has been
        operating in Indonesia since 1971. PwC has more than 3,400 professionals,
        including 90 partners and technical advisors, with extensive experience in
        providing independent audit and consulting services to multinational companies,
        state-owned enterprises, and local companies in Indonesia.

        These services are provided by PwC through separate legal entities, each focusing
        on different aspects of service offerings, while leveraging the collective resources
        and expertise of PwC firms in Indonesia and worldwide.




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                                TJHIN SILAWATY
SUMMARY OF QUALIFICATIONS

Tjhin Silawaty (Sila) is a Partner in the Assurance Service division - Financial Services at KAP Rintis,
Jumadi, Rianto & Rekan. With over 26 years of experience as an auditor, Sila has extensive
expertise in leading complex audit assignments, both local and multinational companies in various
industries.

She participated in several audit engagements, such as Graha Layar Prima Tbk., Bank Central Asia
Tbk., as well as Bank Jago Tbk. She has also previously participated in the audit engagement of HM
Sampoerna Tbk., with her latest involvement in 2017.

Sila has extensive experience in the application of International Financial Reporting Standards
(IFRS), Indonesian Financial Accounting Standards, and US integrated audits. She is experienced in
providing risk analysis of business processes that impact financial aspects and offers
recommendations for internal control improvements. Furthermore, Sila possesses in-depth
knowledge of Financial Services Authority (OJK), Bank Indonesia, and Capital Markets regulations.

PROFESSIONAL EXPERIENCES

• 2000 – Present: Partner – KAP Rintis, Jumadi, Rianto & Rekan, Indonesia

EDUCATION, PROFESSIONAL QUALIFICATIONS AND PROFESSIONAL AFFILIATIONS

● Bachelor of Economics, majoring in Accounting, Tarumanegara University
● Member of Institut Akuntan Publik Indonesia (IAPI)
● Public accountant listed at OJK Pasar Modal
● Public accountant listed at OJK Perbankan and Perbankan Syariah
● Public accountant listed at OJK Industri Keuangan Non-Bank
● BPK Examination Education at Partner Level




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                                          Agenda 4
       Approval for the Adjustment of Articles of Association to the Indonesia Standard
                                  Industrial Classification


 4.1    Background

        Pursuant to Article 19 paragraph 1 of the Company Law and Article 12 paragraph 1 of
        the Company’s Articles of Association, amendments to the Articles of Association shall
        be stipulated by the GMS.

        Pursuant to the provisions of the Statistics Indonesia Regulation Number 7 of 2025 on
        the Indonesian Standard Industrial Classification (“Statistics Indonesia Regulation
        2025”) and the Joint Circular Letter of the Minister of Investment and
        Downstreaming/Head of the Investment Coordinating Board, Minister of Law, and
        Head of the Statistics Indonesia Number 4.S, M.HH-1.HH.04.02, 1 of 2026 on the
        Implementation of Adjustments to the 2025 Indonesian Standard Industrial
        Classification in the Implementation of Risk-Based Business Licensing, the Company
        intends to adjust the description of the Company's existing business activities with the
        table listed in the 2025 Indonesian Standard Industrial Classification (KBLI).

 4.2    Explanation

        The amendments to the Company’s Articles of Association are made to adjust the
        description of the Company's existing business activities with the prevailing Indonesian
        Standard Industrial Classification (KBLI), in relation to the issuance of Statistics
        Indonesia Regulation 2025.

        The following sets out the proposed adjustments to the provisions of the Company’s
        Articles of Association, together with a comparison to the current provisions.


                Current Provisions                           Proposed Adjustments
            Purpose and Objectives and                     Purpose and Objectives and
                Business Activities                            Business Activities
                      Article 3                                     Article 3
 Paragraph 2                                      Paragraph 2
 To achieve the above objectives, the             To achieve the above objectives, the
 Company may carry out the following              Company may carry out the following
 business activities:                             business activities:



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                Current Provisions                            Proposed Adjustments
 i.     Main business activities:                 i.     Main business activities:
      a. Hand-Rolled       Kretek     Cigarette        a. Hand-Rolled      Kretek      Cigarette
         Industry; includes the business of               Industry; includes the production of
         making kretek containing shredded                kretek      cigarettes     containing
         tobacco, shredded krosok, shredded               shredded       tobacco,     shredded
         cloves, and additional flavoring                 kerosok, shredded cloves, and
         ingredients, which produce a                     additional flavoring ingredients,
         distinctive aroma mixture, rolled with           resulting in a distinctively flavored
         various       wrapping       materials           blend and rolled manually by hand
         (ambri/papir/tipping). Including the             using various wrapping materials
         hand-rolled kretek industry, hand-               (ambri, papir, or tipping). This
         rolled kretek and hand-rolled filter             activity includes the production of
         kretek.                                          hand-rolled kretek cigarettes and
                                                          filtered hand-rolled kretek cigarettes


      b. White Cigarette Industry; includes the        b. White Cigarette Industry; includes
         business of making white cigarettes              the activity of making cigarettes that
         that   do     not    contain     clove           do not contain clove components.
         components.

      c. Machine-Made Kretek Cigarette                 c. Machine-Made Kretek Cigarette
         Industry; includes the business of               Industry; includes the manufacture
         making kretek containing shredded                of kretek cigarettes containing
         tobacco, shredded krosok, shredded               shredded        tobacco,      shredded
         cloves, and additional flavoring                 kerosok, shredded cloves, and other
         ingredients, which produce a                     flavorings, resulting in a distinctively
         distinctive aromatic mixture, rolled             flavored blend, rolled automatically
         with various wrapping materials                  by machine using various wrapping
         (ambri/papir/tipping). Including the             materials (ambri, papir, or tipping).
         machine-made kretek industry.                    Including the manufacture of
                                                          machine-rolled kretek cigarettes and
                                                          filter-rolled kretek cigarettes.




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                Current Provisions                          Proposed Adjustments
     d. Other Cigarette Industry; includes          d. Other Tobacco Product Industry;
        other     cigarette   manufacturing            includes the manufacturing of other
        businesses, other than kretek or               tobacco products, such as cigars,
        white cigarettes, such as cigars,              kretek cigars, kelembak kemenyan
        kelembak menyan cigarettes and                 cigarettes, kerobot cigarettes, and
        klobot/kawung cigarettes, sliced               kawung cigarettes. Including the
        tobacco (TIS), cigars, and other               manufacturing of fine-cut tobacco,
        processed tobacco products (HPTL).             pipe tobacco, snuff, homogenized or
        Including the pipe tobacco industry,           reconstituted tobacco, molasses
        chewing tobacco and snuff tobacco.             tobacco, and chewing tobacco,
                                                       including nicotine pouches.

     e. Wholesale Trade of Cigarettes and           e. Wholesale Trade of Cigarettes and
        Tobacco; includes wholesale trade of           Tobacco; includes the wholesale
        processed tobacco and cigarette                trade     of processed tobacco
        seasonings, such as kretek cigarettes          products, cigarette seasonings;
        and white cigarettes.                          wholesale trade of smoking products
                                                       and accessories, such as kretek
                                                       cigarettes,     white      cigarettes,
                                                       electronic cigarettes (vape), lighters,
                                                       pipes, cigarette rolling tools, and e-
                                                       liquid.
     f.   Wholesale Trade on a Fee or Contract      f. Wholesale Trade on a Fee or
          Basis; encompasses businesses acting         Contract        Basis;        includes
          as agents that receive commissions,          intermediation services in wholesale
          act as intermediaries (brokers),             trade, i.e. facilitating transactions
          conduct auctions, and engage in              between sellers and buyers for
          other wholesale trading activities in        ordering goods based on fees or
                                                       commissions without providing or
          the domestic and international
                                                       taking      ownership      of      the
          markets on behalf of others. Activities
                                                       intermediated goods and services.
          include      commission       agents,        Intermediation activities can be
          commodity brokers, and all other             carried out through digital platforms
          wholesale traders who sell on behalf         or non-digital channels. Fees or
          of and at the expense of others. This        commissions can be received from
          includes activities involved in joint        sellers or buyers. Income from
          sales and purchases or conducting            intermediation activities can also
          transactions on behalf of companies,         include other sources, such as
          including via the internet. It also          advertising income. This includes
          covers agents involved in the                commission agent activities, goods
          wholesale trade of agricultural raw          brokers and other wholesale trades
                                                       that trade on behalf of other parties
          materials, live animals, textile raw
                                                       without having rights to the
          materials and semi-finished goods,
                                                       intermediated goods; activities that
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                Current Provisions                        Proposed Adjustments
         fuel, ores, metals, and chemicals,            bring together sellers and buyers;
         including fertilizers, food, beverages,       activities of conducting transactions
         and tobacco, textiles, clothing, fur,         on behalf of companies, including
         footwear, and leather goods, wood             online; activities of purchasing
         and building materials, machinery,            centers, if only acting as an
         including office machinery and                intermediary and not having rights to
                                                       the intermediated goods; auction
         computers, industrial equipment,
                                                       house activities for wholesale
         ships, aircraft, furniture, household
                                                       auction houses; commission-based
         goods, and hardware. This group also          agency for wholesale trade of
         includes wholesale auction houses             radioactive substances and ionizing
         and     commission        agents    for       radiation generators; organizing
         radioactive materials and ionizing            commodity auction markets for
         radiation generators. It includes the         wholesale        trade.     Excluding
         operation of commodity auction                wholesale trading activities on one's
         markets. Excluded from this group is          own behalf, which are included in
         the wholesale trade of automobiles            groups 462 to 469.
         and motorcycles, which is classified in
         groups 451 to 454.

     g. Industri Cigarette Flavoring and Other     g. Cigarette Flavoring Industry; includes
        Cigarette     Accessories     Industry;       the activity of making cigarette
        includes      tobacco       processing        seasonings,           such          as
        industries that are not classified            cigarette/tobacco       sauce      and
        elsewhere,      such    as     tobacco        cigarette capsules.
        homogenization or reconstitution
        industries and sauced tobacco. It also
        includes the production of cigarette
        flavorings and other cigarette
        accessories such as aromatic gum or
        benzoin                   (Kemenyan),
        cigarette/tobacco sauce, uwur (a type
        of cigarette), klobot, kawung, and
        filter manufacturing;




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                Current Provisions                          Proposed Adjustments
     h. Other        Electrical      Equipment      h. Other       Electrical      Equipment
        Manufacturing                  Industry;       Manufacturing Industry; includes the
        encompasses the manufacturing of               manufacture of electrical equipment
        various electrical equipment and               other     than     electric     motors,
        devices that do not fall into specific         generators, transformers, batteries
        categories mentioned earlier. It               and accumulators, cable and wire
        includes the production of bicycle             equipment, lighting equipment, and
        dynamos, magnetic dynamos, spark               household appliances. This includes
        plugs, sound warning devices (sirens,          the manufacture of battery chargers,
        horns, alarms, bells, etc.), electrical        including     solid     state      type;
        signal equipment such as traffic               manufacture of electric door
        control devices for roads, railways,           opening and closing devices;
        ports, and airfields, as well as signals       manufacture of electric bells;
        for pedestrians. Additionally, it covers       manufacture of extension cords
        a wide range of electrical and                 from purchased (not self-produced)
        electronic equipment not classified            insulated wire; manufacture of
        elsewhere,        including      battery       ultrasonic cleaning machines (except
        chargers, electric door openers and            for laboratories and dentists);
        closers, ultrasonic cleaning machines          manufacture of tanning beds;
        (except for laboratory or dental use),         manufacture of fuel cells (except for
        tanning beds, solid-state inverters,           motor vehicles) and regulated and
        rectification equipment, fuel cells,           unregulated       power        supplies;
        regulated and unregulated power                manufacture of uninterruptible
        supplies, uninterruptible power                power supplies (UPS); manufacture
        supplies (UPS), wave suppressors               of surge suppressors (except for
        (except for voltage level distribution),       voltage       level       distribution);
        cable equipment, connecting cables,            manufacture of equipment cables,
        and other electrical cable devices             extension cables, other electrical
        with insulators and connectors. The            wiring devices with insulation and
        industry also encompasses carbon               connectors; manufacture of carbon
        and graphite electrodes, contacts,             and graphite electrodes and contacts
        and other electrical carbon and                and other electrical carbon and
        graphite        products,        particle      graphite products; manufacture of
        accelerators, capacitors, resistors,           particle accelerators; manufacture of
        electrical capacitors, and similar             capacitors,     resistors,    electrical
        components,             electromagnets,        condensers,          and         similar
        electric      scoreboards,       electric      components;        manufacture        of
        advertising signs, electrical insulators       electromagnets, including bicycle
        (except for glass or porcelain                 lamp dynamos and magnetic
        insulators), electrical branding and           dynamos; manufacture of sirens and
        soldering equipment, hand soldering            other sound warning devices,
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                Current Provisions                             Proposed Adjustments
         irons, and the production of                      including horns and alarms;
         photovoltaic module equipment                     manufacture of electric scoreboards;
         (solar panels). It also includes the              manufacture of electric advertising
         manufacturing       of     electronic             signs; manufacture of electrical
         cigarettes (vape). Including the                  signal equipment, such as traffic
         business       of      manufacturing              lights    (for     roads,     railways,
         components and equipment.                         waterways, and airways) and
                                                           pedestrian signaling equipment;
                                                           manufacture of electrical insulators
                                                           (except glass or porcelain insulators);
                                                           manufacture of electrical soldering
                                                           and branding equipment, including
                                                           handheld         soldering        irons;
                                                           manufacture of inverters for solar
                                                           panel installation (photovoltaic);
                                                           manufacture       of    electroplating
                                                           machines; manufacture of on-board
                                                           chargers; manufacture of assembled
                                                           cables with connectors; manufacture
                                                           of charging stations for electric
                                                           vehicles.

 ii. Supporting business activities:               ii. Supporting business activities:
     a. Warehousing and Storage; includes              a. Other Warehousing and Storage;
        businesses that carry out temporary               includes warehousing and storage
        storage activities for goods before they          activities other than warehouse
        are sent to their final destination, for          receipt system warehouses, cold
        commercial purposes;                              storage, bonded warehouses, oil and
                                                          gas storage, hazardous and toxic
                                                          materials storage, ionizing radiation
                                                          source storage, and radioactive
                                                          associated      mineral      storage.
                                                          Including the the management or
                                                          operation of warehouses, including
                                                          closed warehouses, silos/tanks, and
                                                          other warehouses, with the function
                                                          of storing goods before being sent to
                                                          their final destination; container
                                                          depot activities that store and/or
                                                          stack containers, and may be
                                                          equipped with other facilities;
                                                          warehouse services used for

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                Current Provisions                           Proposed Adjustments
                                                         electronic trading system activities
                                                         (PMSE); operation of storage tanks
                                                         to store products in liquid and gas
                                                         form, such as water and liquefied
                                                         gas;     operation    of    physical
                                                         commodity storage facilities not
                                                         classified elsewhere.




     b.   Paper and Cardboard Packaging             b. Paper and Cardboard Packaging and
          Industry;     encompasses         the        Box Industry; includes the activities of
          manufacturing of various paper and           making all kinds of packaging and
          cardboard packaging and boxes used           boxes from paper/cardboard used for
          for   wrapping      and     packaging        wrapping/packaging, including the
          purposes.    This     includes    the        making of boxes for cigarettes and
          production of packaging and boxes            other goods, for example packaging
          made from corrugated paper and               and boxes from corrugated paper and
          paperboard, foldable paper and               paperboard, foldable packaging and
          paperboard boxes, solid paper and            paperboard boxes, packaging and
          paperboard packaging and boxes,              boxes from solid board, other
          paper bags and sacks, as well as file        packaging and boxes from paper and
          boxes and similar items;                     paperboard, paper sacks and bags and
                                                       office file boxes and similar goods.

     c.   Packing Activities; encompasses           c. Other Packing Activities; includes
          packing services based on fees or            packaging activities such as bottling of
          contracts, whether using automated           liquids, packaging of solids, labeling,
          processes or not. It includes bottling       stamping, and sterilization of products
          beverages and food, packaging of             on a fee or contract basis, using either
          solid items (blister packaging,              an automated or manual process for
          aluminum foil packaging, and others),        products other than those in groups
          pharmaceutical        and      medical       82921 to 82925. Including the
          packaging, labeling, stamping, and           activities of packaging parcels or gifts
          sealing with a stamp or seal, parcel or      and wrapping gifts.
          gift wrapping, and gift packaging. This
          also includes canning and similar
          services. Packing services for
          transportation activities fall under
          the corresponding group 52291 to
          52299.



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                Current Provisions                            Proposed Adjustments
     d. Tobacco      Drying and Processing          d. Tobacco Drying and Processing
         Industry; includes businesses engaged         Industry; includes the activity of drying
         in the drying of tobacco leaves through       tobacco leaves by smoking or other
         smoking or other methods, as well as          means, including the activity of
         the shredding of tobacco leaves.              shredding tobacco leaves.

      e. General Printing Industry; includes        e. General Printing; includes printing of
          activities in the printing industry for      newspapers, magazines and other
          newspapers, magazines, and other             periodicals      such      as    tabloids,
          periodicals     such     as tabloids,        magazines, journals, pamphlets, books
          newspapers, magazines, journals,             and brochures, sheet music, maps,
          pamphlets, books, brochures, sheet           atlases, posters, advertising catalogs,
          music, maps, atlases, posters,               prospectuses and other printed
          advertising catalogs, prospectuses,          advertisements, diaries, calendars,
          and other printed advertisements,            business letters and other commercial
          diaries, calendars, business forms,          printed materials, letter paper or
          and other commercial printed                 personal stationery and other printed
          materials, , letter paper or personal        materials produced by printing
          stationery and other printed                 machines,       offset,     photogravure,
          materials produced by printing               flexography and similar printing
          machines, offset, photo plates,              machines,      duplicating      machines,
          flexography, and similar methods,            computer printers, and embossed
          duplicating machines, computer               letter printing machines including
          printers, raised letters, and the like,      quick-printing machines; printing on
          including quick-printing equipment;          labels      or    identification   marks
          direct     printing     without    any       (lithography, roll printing, flexography,
          intermediary medium on textiles,             and the like); printing, with or without
          plastics, glass, metal, wood, and            any intermediary medium on textiles,
          ceramics, except for silk screen             plastics, glass, metal, wood, and
          printing on fabric and ready-made            ceramics; laser engraving on textiles;
          clothing; and printing on labels or          reprinting using computers, stencil
          nameplates (lithography, grave               machines, and similar equipment;
          writing, flexography, and the like).         document photocopying services not
          This also includes reprints using            part of office support service offerings.
          computers, stencil machines, and             These printed materials are usually
          similar equipment. These printed             copyrighted items. This also includes
          items usually have copyright                 printing of signs, beer coasters,and
          protection;                                  photographs; and advertising printing
                                                       activities.




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                Current Provisions                           Proposed Adjustments
              f. Other Paper and Paperboard         f. Other Paper and Paperboard Product
                  Product Industry (YTDL);             Industry (YTDL); includes the activity of
                  includes the manufacturing           manufacturing goods from paper and
                  of various products from             paperboard or cardboard that are not
                  paper and paperboard or              covered in other subcategories, such as
                  cardboard that are not               the manufacture of ready-to-use
                  covered         in       other       writing paper and printing paper,
                  subcategories.               It      ready-to-use computer printout paper,
                  encompasses industries such          ready-to-use copy paper, ready-to-use
                  as ready-to-use writing paper        adhesive or sticky paper, ledger books,
                  and printing paper, ready-to-        accounting books, binders, albums,
                  use computer printout paper,         and writing instruments, whether for
                  ready-to-use coffee paper,           commercial or educational purposes,
                  ready-to-use adhesive or             the manufacture of boxes, cigarette
                  sticky paper, ledger book            filters from cellulose, bags, wallets,
                  industry, accounting books,          absorbent pads, and notebooks
                  binders, albums, and writing         containing paper arrangements, the
                  instruments, whether for             manufacture of wallpaper and other
                  commercial or educational            types of wall coverings, including vinyl
                  purposes. It also includes the       and textile-coated wallpaper, the
                  manufacture of boxes, bags,          manufacture of labels, filter paper and
                  wallets, and notebooks that          paperboard filters, the manufacture of
                  contain paper arrangements,          paper rolls and paperboard rolls, paper
                  wallpaper             industry       bobbins and paperboard bobbins, and
                  (wallpaper), and other types         so on, the manufacture of egg holders
                  of wall coverings, including         and other items made from paper pulp
                  vinyl and textile-coated             molds, and the manufacture of new
                  wallpaper. Label industry,           creative paper. This also includes the
                  filter paper, and paperboard         manufacture of paper and cardboard
                  filter industry, paper roll          by all means, such as coating, glazing,
                  industry, paperboard roll            gumming, laminating, the manufacture
                  industry, paperboard barrel          of carbon paper and stencil sheet
                  and paperboard industry, egg         paper in pieces ready for sale to
                  carton industry, and other           consumers; the manufacture of EKG
                  products made from paper             paper, the manufacture of unprinted
                  pulp molds. It also includes         office stationery, such as envelopes
                  the creation of new paper            and letter paper, and the manufacture
                  products. This category              of tableware (plates, glasses, straws,
                  includes the processing of           etc.) from paper and the like.
                  paper and cardboard by any
                  means, such as coating,
                  glazing,            gumming,
                  laminating, the production of
                  carbon paper, and stencil
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                Current Provisions                  Proposed Adjustments
                  sheet paper in pieces ready
                  for sale to consumers. This
                  category also includes the
                  manufacture of EKG paper
                  and the manufacture of office
                  stationery that is not printed,
                  such as envelopes, letterhead
                  paper,     cleaning     paper,
                  dinnerware made of paper,
                  and the like.




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                                         Agenda 5
       Approval of the changes in the composition of the management of the Company


 5.1    Background

         Pursuant to (i) Article 94 paragraph (1) of the Company Law, (ii) Article 3 of the
         Financial Services Authority Regulation No. 33/POJK.04/2014 regarding the Board of
         Directors and Board of Commissioners of Issuer and Public Companies, and (iii) Article
         15 paragraph (3) of the Company’s Articles of Association, the members of the Board
         of Directors are appointed by GMS.

 5.2    Explanation

        The appointments of members of the Board of Directors are carried out in accordance
        with the Company's Articles of Association and other relevant regulatory provisions.
        The term of office of the incumbent members of the Board of Directors will end at the
        close of the fifth Annual General Meeting of Shareholders as of the Annual General
        Meeting of Shareholders on May 27, 2025, namely at the Annual General Meeting of
        Shareholders in 2030.

        In relation to this matter, the Company will propose to the shareholders of the
        Company at the AGMS to decide and approve the appointment:
        1. Umer Jawaid as Director of the Company who will replace Johan Bink;
        2. Virawaty as Director of the Company; and
        3. Joy Kartika Widjaja as Director of the Company,

        with a term of office from the closing of the AGMS 2026 until the end at the closing
        of the fifth Annual General Meeting of Shareholders as of the Annual General
        Meeting of Shareholders on May 27, 2025, namely at the Annual General Meeting
        of Shareholders in 2030. Thus, the composition of the Board of Directors and the
        Board of Commissioners of the Company shall become as follows:

        Board of Directors
        President Director      : The Ivan Cahyadi
        Director                : Elvira Lianita
        Director                : Andre Dahan
        Director                : Sharmen Karthigasu
        Director                : Yohan Lesmana Tjhin
        Director                : Reno Bontemps
        Director                : Houria Raselma
        Director                : Rianto Probo Hartono
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       Director                : Umer Jawaid
       Director                : Virawaty
       Director                : Joy Kartika Widjaja

       Board of Commissioners
       President Commissioner      : Paul Janelle
       Vice President Commissioner : Mindaugas Trumpaitis
       Independent Commissioner : Luthfi Mardiansyah
       Independent Commissioner : Justin Mayall

       The term of office of all members of the Board of Directors and the Board of
       Commissioners is until the closing of the fifth annual general meeting of shareholders
       after the AGMS on May 27, 2025, namely at the Annual General Meeting of
       Shareholders in 2030.

 5.3   Supporting Material

        The following are the curricula vitae of Umer Jawaid, Virawaty and Joy Kartika
        Widjaja.




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                                 UMER JAWAID
 SUMMARY OF QUALIFICATIONS

 Over 14 years of experience in supply chain management and production planning, with
 Umer most recently serving as Manufacturing Director at Papastratos CMS S.A., an affiliate
 of Philip Morris International (PMI) in Athens, Greece. Umer began his professional career
 at PMI in 2011 as a Management Trainee, taking on a variety of responsibilities in
 operations. Throughout his career, he has demonstrated strong capabilities in driving
 organizational engagement, change management, and leading manufacturing
 transformations across diverse international landscapes, successfully showcasing his
 leadership during assignments in Switzerland and Korea prior to his most recent role in
 Greece.


 PROFESSIONAL EXPERIENCE

 Papastratos CMC S.A. (PMI Greece)              ATHENS, GREECE               JUL 2023 –
                                                                               PRESENT
 DIRECTOR MANUFACTURING

       •   Create Operational Strategies to guarantee required volumes being
           manufactured with required quality, guarantee flexibility in order to deliver
           productivity.
       •   Ensure all assets (factory, building, information technology, employee
           knowledge) are properly maintained and replaced as required.
       •   Ensure that purchasing and logistics activities are properly coordinated and
           that procurements are made in the most economic quantities, in line with the
           established policies and procedures.
       •   Direct the Quality Assurance activities to ensure that the product quality is
           consistent and in line with the established specifications.

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         •    Control and direct implementation of the EHS programs to ensure compliance
              with the company’s Environmental, Health, Safety and Security policies. Direct
              the implementation of local regulations to ensure compliance with the
              national legislation.

 Philip Morris International                     LAUSANNE, SWITZERLAND             JUL 2022 –
                                                                                     JUL 2023
PROGRAM MANAGER INDUSTRIAL STRATEGY

     •       Define and lead PMI’s global industrial strategy, aligning manufacturing
             footprint, capacity planning, and investment priorities with the company’s
             smoke-free transformation goals.
     •       Drive strategic projects across global operations, focusing on productivity, cost
             optimization, and speed-to-market for new product categories.
     •       Conduct in-depth analysis on capacity utilization, sourcing changes, and
             financial investments to support decision-making and resource allocation.
     •       Develop and maintain global manufacturing master plans, ensuring alignment
             with regional strategies and long-term business objectives
     •       Lead global footprint optimization projects, including asset utilization, sourcing
             strategies, and investment planning for future capacity needs

 Philip Morris Korea Inc.                              SOUTH KOREA                 JUL 2017 –
                                                                                    JUN 2022
 PRODUCTION MANAGER                                                               MAR 2020 –
                                                                                     JUN 2022

     •       Oversee daily manufacturing operations, ensuring production targets are met
             efficiently and cost-effectively while maintaining PMI’s quality standards.
     •       Plan and implement production schedules, aligning resources and timelines to
             meet customer demand and optimize workflow.
     •       Monitor and maintain quality control standards, ensuring compliance with PMI
             specifications and regulatory requirements.
     •       Analyze production data and KPIs, identifying trends and implementing
             corrective actions to improve productivity and reduce waste
     •       Collaborate with cross-functional teams (procurement, logistics, engineering) to
             ensure smooth material flow and operational efficiency.




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 PROJECT MANAGER INDUSTRIAL TRANSFORMATION                                      JUL 2017 –
                                                                                MAR 2020

     •   Lead industrial transformation projects to align with PMI’s smoke-free vision,
         ensuring timely and cost-effective delivery
     •   Develop and maintain detailed project plans, including scope, timelines,
         budgets, and resource allocation.
     •   Champion continuous improvement and lean methodologies to enhance
         efficiency and reduce operational losses.
     •   Coordinate cross-functional teams (manufacturing, engineering, supply chain,
         quality) to achieve project milestones and resolve operational challenges.

 Philip Morris International                 LAUSANNE, SWITZERLAND              JUN 2016 –
                                                                                  JUL 2017
  GLOBAL QUALITY PLANNING MANAGER

     •   Develop and deploy global quality strategies and master plans, ensuring
         alignment with PMI’s corporate objectives and regulatory requirements
     •   Lead strategic planning for quality initiatives, engaging with senior leadership to
         define priorities and integrate quality goals across functions.
     •   Drive risk assessment and mitigation strategies for quality-related challenges,
         ensuring proactive compliance and operational resilience.
     •   Coordinate cross-functional teams (manufacturing, R&D, supply chain,
         regulatory) to harmonize quality planning processes and resolve systemic
         issues.

 Philip Morris (Pakistan) Limited               KARACHI, PAKISTAN              FEB 2011 –
                                                                                JUN 2016
 MANUFACTURING PROJECT MANAGER                                                 OCT 2014 –
                                                                                JUN 2016

     •   Lead planning and execution of manufacturing projects, ensuring alignment
         with PMI’s operational strategy.
     •   Develop detailed project plans, timelines, and budgets, monitoring progress to
         deliver projects on time and within cost constraints
     •   Manage resource allocation, including personnel, equipment, and materials, to
         optimize efficiency and meet production goals
     •   Drive continuous improvement initiatives, leveraging lean manufacturing and
         digital tools to enhance productivity.



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 SUPPLY CHAIN PLANNING MANAGER                                             SEPT 2013 –
                                                                             NOV 2014

     •   Develop and execute supply chain planning strategies to ensure accurate
         demand forecasting and optimal inventory levels.
     •   Analyze market trends and historical data to create reliable demand forecasts
         and minimize stockouts or excess inventory.
     •   Manage capacity planning and production scheduling, balancing resources to
         meet customer demand efficiently.
     •   Monitor and optimize planning KPIs, such as forecast accuracy, inventory
         turnover, and service levels, implementing corrective actions as needed.

 PROCUREMENT MANAGER                                                       MAR 2012 –
                                                                            AUG 2013

     •   Develop and implement procurement strategies to ensure cost-effective
         sourcing aligned with company objectives
     •   Manage supplier relationships by evaluating, onboarding, and maintaining
         strong partnerships to ensure quality and timely delivery.
     •   Conduct market research and cost analysis to identify sourcing opportunities,
         monitor trends, and optimize procurement processes.
     •   Oversee purchasing activities and purchase order processing, ensuring
         adherence to procurement policies and regulatory requirements.
     •   Lead and develop procurement team members, providing guidance and
         fostering continuous improvement in processes and supplier performance.


 MANUFACTURING SPECIALIST                                                   AUG 2011 –
                                                                             MAR 2012

     •   Monitor and optimize production processes to ensure efficiency, quality, and
         compliance with PMI standards.
     •   Manage production schedules and resource allocation to meet demand and
         minimize downtime.
     •   Ensure adherence to safety, health, and environmental regulations across all
         manufacturing activities.
     •   Coordinate with cross-functional teams (Quality, Maintenance, Supply Chain)
         to resolve production issues and maintain smooth operations.




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 MANAGEMENT TRAINEE                                                          FEB 2011 –
                                                                               JUL 2011

     •   Assist in production planning and process optimization to improve operational
         efficiency and maintain quality standards.
     •   Support inventory management, demand forecasting, and logistics
         coordination to ensure smooth material flow.
     •   Gain exposure to manufacturing operations, compliance processes, and
         performance monitoring across multiple functions.
     •   Collaborate with cross-functional teams to deliver project reports, operational
         studies, and internal presentations.


 EDUCATION
 Ghulam Ishaq Khan Institute of              TOPI, KHYBER PAKHTUNKHWA,                2006 - 2010
 Engineering Sciences and                              PAKISTAN
 Technology
 Electronics Engineering

 LANGUAGE
 English – Fluent
 Urdu – Native




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                                     VIRAWATY
 SUMMARY OF QUALIFICATIONS

  Virawaty is a senior marketing and brand transformation leader with over 20 years of
  experience across brand building, category leadership, and smokefree transformation
  within Philip Morris International. She brings deep expertise in smokefree products (SFP),
  consumer centric innovation, and large-scale brand portfolio management in highly
  regulated markets, with a proven track record of translating global strategy into strong
  local execution and building long-term brand equity. Her career began at PT HM
  Sampoerna Tbk. in 2003 as a Graduate Trainee, progressing into senior marketing
  leadership roles in Indonesia, the Asia Pacific region, and Korea. Currently, as Head of Heat
  Not Burn (IQOS) in Indonesia, she leads one of PMI’s most strategic growth platforms,
  focused on building and scaling a new category, accelerating adult smoker conversion, and
  translating PMI’s global smokefree vision into sustainable local value creation.


 PROFESSIONAL EXPERIENCE

 PT HM SAMPOERNA TBK.                           JAKARTA, INDONESIA             MAR 2019 –
                                                                                 PRESENT
 HEAD OF HEAT NOT BURN (IQOS)

     •   Hold end‑to‑end accountability for the IQOS business in Indonesia, covering
         portfolio and pricing strategy, brand building, communications, and
         route‑to‑market execution in a priority PMI market.
     •   Establish and scale IQOS Club Indonesia from inception, defining the operating
         model, governance, and expansion roadmap to enable sustainable growth.
     •   Deliver strong initial business momentum, exceeding acquisition expectations,
         achieving conversion rates above global benchmarks, and maintaining high
         consumer satisfaction while sustaining accelerated growth through disruption.
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     •   Drive accelerated growth through challenging conditions, sustaining multi‑fold
         acquisition and revenue expansion without reliance on pricing actions.
     •   Sustain long‑term growth momentum, strengthening the IQOS business model
         and positioning the category for durable value creation in Indonesia.


 PHILIP MORRIS KOREA INC.                     SEOUL, SOUTH KOREA               OCT 2017 –
                                                                                MAR 2019
 MARKETING DIRECTOR

     •   Lead end‑to‑end marketing for Combustible Cigarettes (CC) and IQOS, with full
         accountability for category strategy, performance, and execution in the Korean
         market.
     •   Redesign the category management and marketing operating model, improving
         strategic focus, decision quality, and execution discipline while managing
         structural category decline.
     •   Deliver market share outperformance versus expectations through disciplined
         portfolio management, activation prioritization, and resource allocation.
     •   Embed consumer journey–led planning and segment-based communication
         frameworks, strengthening prioritization across acquisition, conversion, and
         retention, and improving execution consistency.

 PHILIP MORRIS ASIA LIMITED                        HONG KONG                   APR 2016 –
                                                                                 SEP 2017
DIRECTOR PORTFOLIO STRATEGY & DEVELOPMENT
MARLBORO & PREMIUM BRANDS

     •   Lead regional portfolio strategy and brand stewardship for Marlboro and
         premium brands across Asia, delivering net market share growth and reinforcing
         Marlboro’s leadership position despite sustained pressure on the premium
         segment.
     •   Establish Marlboro as the only growing premium brand in the region during the
         period by sharpening portfolio priorities, brand positioning, and execution focus.
     •   Simplify and accelerate the regional business model, improving speed‑to‑market
         and increasing new product launch success rates across diverse Asian markets.
     •   Lead product and packaging innovation initiatives tailored to Asian consumer
         preferences and regulatory environments, in close collaboration with affiliates
         and central teams.
     •   Develop, coach, and mentor brand management leaders across the region,
         strengthening strategic capability, succession readiness, and leadership depth in
         line with PMI’s people development standards
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 PT HM SAMPOERNA TBK.                         JAKARTA, INDONESIA             OCT 2003 –
                                                                              MAR 2016
 HEAD OF BRAND MANAGEMENT (A MILD)                                           APR 2013 –
                                                                              MAR 2016

     •   Lead the strategic management and performance of Indonesia’s leading cigarette
         brand, sustaining all‑time high market share and reinforcing A Mild’s market
         leadership.
     •   Design and implement the Sampoerna A brand architecture, reducing portfolio
         concentration risk and strengthening long‑term brand resilience.
     •   Drive major product and packaging innovations, including new product launches
         and multiple SKU pack revamps, enhancing portfolio relevance and
         competitiveness.
     •   Advance structured consumer co‑creation initiatives, elevating adult smoker
         engagement and setting new benchmarks in the low‑tar segment.
     •   Build and develop a strong brand leadership team, establishing a robust talent
         pipeline with successors progressing into senior marketing and general
         management roles.


 MANAGER MARKETING NEW PRODUCTS & REGIONAL BRANDS                              JUL 2010 –
                                                                               MAR 2013

     •   Lead marketing strategy and execution for new product launches and regional
         brand portfolios, supporting growth and market relevance.
     •   Analyze market and brand performance to identify opportunities and guide
         marketing priorities.
     •   Coordinate cross‑functionally to ensure effective, compliant deployment of
         marketing initiatives and optimal use of marketing resources.


 MANAGER PRODUCT DEVELOPMENT                                                  JAN 2010 –
                                                                                JUN 2010

     •   Lead product development and commercialization initiatives, translating
         business and consumer requirements into compliant product solutions.
     •   Collaborate with cross‑functional and global teams to deliver product projects on
         time and in line with quality and regulatory standards.
     •   Manage product development lifecycle, including planning, execution, risk
         management, and stakeholder reporting.
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 ASSOCIATE BRAND MANAGER – MARLBORO                                         MAR 2007 –
                                                                             DEC 2009

     •   Support development and execution of brand strategy, communication, and
         activation for Marlboro in collaboration with Brand Manager and cross‑functional
         teams.
     •   Coordinate brand deployment and marketing initiatives, working with agencies
         and internal stakeholders to ensure effective execution.
     •   Monitor execution progress and resource utilization to support consistent and
         compliant brand delivery.

ASSOCIATE BRAND MANAGER – DJI SAM SOE (DSS)                                 MAR 2006 –
                                                                              FEB 2007

     •   Support development and execution of brand strategy and communication for
         DSS, in collaboration with Brand Manager and cross‑functional teams.
     •   Coordinate brand deployment and activation, working with agencies and internal
         stakeholders to deliver approved brand initiatives.
     •   Monitor brand execution and performance, providing analytical inputs to support
         continuous brand growth.

 MARKETING COORDINATOR – REGIONAL MARKETING                                  FEB 2005 –
                                                                               FEB 2006
     •   Lead the orchestration and execution of regional marketing programs and brand
         initiatives across Bogor, Tangerang, and Bekasi areas in alignment with national
         marketing strategies.
     •   Partner with sales, commercial, and field teams to ensure effective and timely
         implementation of marketing activities.
     •   Track regional marketing performance, timelines, and budgets, and support
         reporting and post‑activity evaluation.

 BRAND ASSISTANT – SAMPOERNA HIJAU                                           MAR 2004 -
                                                                              JAN 2005

     •   Support execution of brand activities and marketing initiatives for Sampoerna
         Hijau, ensuring alignment with approved brand plans and guidelines.
     •   Collaborate with cross‑functional teams, agencies, and vendors to ensure timely,
         accurate, and compliant delivery of brand initiatives.
     •   Maintain brand documentation, tracking, and reporting, supporting budget
         control and internal stakeholder updates.
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 GRADUATE TRAINEE                                                            OCT 2003 –
                                                                              FEB 2004

     •   Participate in the Sampoerna Graduate Trainee Program, a structured
         development program designed to build future leaders through cross‑functional
         business exposure.
     •   Contribute to real business projects across core functions, supporting strategic
         initiatives and operational excellence.
     •   Develop strong business acumen, analytical thinking, and leadership capabilities
         through hands‑on assignments and mentorship.

 EDUCATION
 Prasetiya Mulya Business School            JAKARTA, INDONESIA                      2001 - 2003
 Master’s degree in management (Marketing Management) – Best Graduate

 Parahyangan Catholic University               BANDUNG, INDONESIA                   1997 - 2001
 Bachelor’s degree in chemical engineering, cum laude

 LANGUAGE
 English – Fluent
 Indonesia – Native




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                          JOY KARTIKA WIDJAJA
 SUMMARY OF QUALIFICATIONS


  Joy Kartika Widjaja is a transformation-driven marketing and commercial leader with over
  14 years of experience in business building, brand development, and omnichannel
  consumer activation within Philip Morris International. She has a proven track record in
  establishing new entities from the ground up, designing scalable business models, and
  driving sustainable growth through strategic partnerships, ecosystem development, digital
  platforms, and large-scale consumer engagement. Currently, she serves as Director of
  Resonine (PT Harapan Karya Sembilan, Sampoerna’s subsidiary) and Head of Consumer
  Activation, leading end-to-end activation ecosystems across out-of-home, community,
  direct selling teams, and events, while driving transformation and strengthening Resonine
  as a strategic engine for brand growth.


 PROFESSIONAL EXPERIENCE

 PT HM SAMPOERNA TBK.                         JAKARTA, INDONESIA                 MAR 2018 –
                                                                                     PRESENT
 DIRECTOR OF RESONINE & HEAD OF CONSUMER ACTIVATIONS                      FEB 2025 – PRESENT

     •   Establish and lead Resonine (PT Harapan Karya Sembilan), an in‑house event promoter
         and event organizer, as a strategic activation engine to support Sampoerna’s brand and
         consumer engagement agenda.
     •   Develop Resonine blueprint by defining the business model, operating structure, and
         transformation roadmap to deliver scalable, best‑in‑class consumer activation
         capabilities.



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     •   Lead and integrate consumer activation channels across out‑of‑home, community
         engagement, direct selling teams, and events to ensure cohesive and impactful brand
         experiences nationwide.
     •   Formulate and deploy multi‑category brand activation platforms, ensuring
         competitiveness, relevance, and strong resonance across different product categories
         and consumer segments.
     •   Collaborate closely with internal stakeholders and external partners to translate brand
         strategies into high‑quality activation concepts and flawless execution in the market.


 HEAD OF BRAND                                                                          JUN 2024 –
                                                                                          JAN 2025

     • Lead and manage strategic partner brands by acting as a trusted brand consultant,
       shaping long‑term brand portfolio strategies aligned with business and market
       objectives.
    • Drive the development of creative concepts and brand narratives, ensuring consistency,
       differentiation, and relevance across touchpoints.
    • Design and deliver integrated brand activation solutions, collaborating closely with
       partners to translate strategy and creativity into effective market execution.
 HEAD OF IQOS DIRECT RETAIL                                                           JAN 2023 –
                                                                                       MAY 2024

     •   Establish and scale the foundation for smoke‑free products direct retail channels across
         Indonesia, including IQOS island and IQOS kiosk, ensuring consistent brand presence
         and consumer experience.
     •   Lead nationwide expansion of the IQOS direct retail footprint, defining rollout priorities,
         operational standards, and execution governance to support sustainable growth of the
         smoke‑free category.
     •   Manage and develop a large field organization of approximately 600 Store Coaches,
         providing strategic direction, capability building, and performance management to
         ensure execution excellence.

 SENIOR MANAGER SMOKE-FREE PRODUCT STRATEGIC PLANNING                                  OCT 2022 –
                                                                                        DEC 2022

     •   Build and own the commercialization blueprint for smoke‑free products in Indonesia,
         translating strategic objectives into an integrated go‑to‑market plan.
     •   Design and orchestrate channel synergies across direct retail, indirect retail, strategic
         partnerships, and Marketing to ensure consistent consumer experience and effective
         market execution.
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     •   Align cross‑functional stakeholders to optimize route‑to‑market models, channel roles,
         and commercialization priorities for scalable growth of the smoke‑free category.

SENIOR MANAGER SMOKE-FREE STRATEGIC PARTNERSHIP AND                                  JUL 2022 –
DEPLOYMENT                                                                            SEP 2022

     •   Establish and lead the partnership blueprint for the smoke‑free products category,
         ensuring deployment excellence and the delivery of a best‑in‑class route‑to‑market
         experience aligned with Sampoerna’s smoke‑free transformation strategy.
     •   Drive end‑to‑end strategic partnerships by managing commercial negotiations with key
         potential partners, structuring mutually beneficial collaboration models to accelerate
         smoke‑free product availability and adoption.
     •   Lead and coach a team of Smoke‑Free Product (SFP) Deployment Managers (8 people),
         ensuring strong execution, cross‑functional alignment, and consistent market rollout
         excellence.


 SENIOR MANAGER STRATEGIC PLANNING & DIGITAL SUSTAINABILITY                        AUG 2021 –
                                                                                     JUN 2022

     •   Lead the strategic management and performance of Indonesia’s leading cigarette brand,
         sustaining all‑time high market share and reinforcing A Mild’s market leadership.
     •   Design and implement the Sampoerna A brand architecture, reducing portfolio
         concentration risk and strengthening long‑term brand resilience.
     •   Drive major product and packaging innovations, including Avolution 20s and multiple
         SKU pack revamps, enhancing portfolio relevance and competitiveness.
     •   Advance structured consumer co‑creation initiatives, elevating adult smoker
         engagement and setting new benchmarks in the low‑tar segment.
     •   Build and develop a strong brand leadership team, establishing a robust talent pipeline
         with successors progressing into senior marketing and general management roles.



 SENIOR MANAGER STRATEGIC PARTNERSHIP                                              MAR 2018 –
                                                                                     JUL 2021

     •   Lead and manage a team of Junior Managers and Executives (approximately 15 people)
         to build a new business entity from the ground up, covering strategy development,
         operating model, and organizational setup.



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     •   Define the long‑term business strategy, vision, and commercial model, and drive
         mutual‑benefit partnerships with FMCG and services companies to support
         Sampoerna’s retail, wholesale, and digital platforms (SRC, Mitra SRC, and AYO SRC).
     •   Establish the legal and operational infrastructure of the new entity within less than one
         year, including organizational design, governance structure, and end‑to‑end operating
         readiness.
     •   Drive disciplined execution in partnership development, commercial negotiations, and
         stakeholder management to build a scalable business ecosystem.
     •   Deliver fivefold (5×) revenue growth within a two‑year period, resulting in more than
         150 business connections, over 40 partnership agreements, and national‑scale media
         coverage for strategic partnerships.

 PHILIP MORRIS ASIA PACIFIC                         HONG KONG                          FEB 2017 –
                                                                                         FEB 2018
 MANAGER PORTOFOLIO STRATEGY & DEVELOPMENT

     •   Oversee the Asia Pacific market across 16 affiliates by advocating product initiatives and
         marketing activities, supported by profitability analysis, market potential assessment,
         and launch and activation strategies.
     •   Plan and support approximately 60 new brand and variant launches across Asia Pacific
         markets.
     •   Advocate a broad range of product-driven initiatives, covering segments from
         above-premium pricing to low-price offerings.
     •   Consolidate the overall Asia Pacific marketing strategy and support the Vice President,
         Marketing Asia Pacific, in liaising with Global Headquarters and local markets.

 PT HM SAMPOERNA TBK.                               INDONESIA                         OCT 2011 –
                                                                                       JAN 2017
 MANAGER    AREA             CONSUMER         BANDUNG, INDONESIA                      JAN 2015 –
 ENGAGEMENT                                                                             JAN 2017

     •   Lead and manage a team of Area Supervisors (12 people), providing direction, coaching,
         and performance management to ensure strong field execution across assigned
         territories in Bandung and surrounding areas.
     •   Develop and implement field marketing and consumer engagement strategies across
         multiple channels, including out‑of‑home media, events, and direct selling teams, to
         drive brand experience and consumer activation.
     •   Ensure execution excellence by planning, monitoring, and evaluating consumer
         engagement activities across six channels, while optimizing territory potential,
         consumer segmentation, and local market opportunities, while consistently delivering


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         strong business results and achieving national recognition for the highest market share
         growth for two consecutive years.

MANAGER            COMMERCIAL                 SURABAYA, INDONESIA                      APR 2014 –
ORGANIZATION DEVELOPMENT                                                                DEC 2014

     •   Work closely with the Commercial Director to design and execute commercial
         organization development strategies, particularly for the West Java and Central Java
         regions, ensuring alignment with business and growth objectives
     •   Lead large-scale talent initiatives, including end-to-end recruitment of commercial field
         force talents and systematic talent development planning to build a strong and
         sustainable pipeline
     •   Develop and implement capability-building and upskilling curricula for the commercial
         organization, translating business needs into structured learning and development
         programs.

 REGIONAL RETAIL ANALYST                      SURABAYA, INDONESIA                       DEC 2013 –
                                                                                        MAR 2014

     •   Generate business insights and strategic recommendations for the retail channel in East
         Java, supporting area leadership in achieving volume, distribution, and market share
         objectives.
     •   Analyze retail and trade performance, including outlet productivity, channel structure,
         competitive activities, and consumer behavior, to identify growth opportunities and
         execution gaps.
     •   Translate market, sales, and retail data into actionable insights to guide retail strategy,
         trade programs, and route‑to‑market effectiveness.

 SALES ANALYST FOR HEAD OF                     SURABAYA, INDONESIA                     OCT 2013 –
 CHANNEL                                                                                DEC 2013


     •   Deliver actionable insights and strategic recommendations for Java Island territories,
         supporting channel performance optimization and achievement of business objectives.
     •   Provide comprehensive analysis of regional sales, distribution, and channel execution,
         identifying risks, opportunities, and required follow‑up actions to support channel
         strategy.
     •   Translate sales performance data and market intelligence into clear insights to guide
         decision‑making for the Head of Channel and commercial leadership.



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 GRADUATE TRAINEE                            SURABAYA, INDONESIA                    OCT 2011 –
                                                                                     SEP 2013

     •   Participate in the Sampoerna Graduate Trainee Program, a structured leadership
         development program designed to build future leaders through cross‑functional
         rotations, with progressive assignments as Sales Executive, Sales Supervisor, Senior
         Sales Analyst, and Marketing Specialist.
     •   Contribute to real business projects across core functions, supporting strategic
         initiatives and operational excellence.
     •   Lead and manage field sales operations, supervising a team of up to 14 subordinates to
         deliver strong in‑market execution; identify actionable insights and ensure disciplined
         execution of sales plans at the territory level.
     •   Gain end‑to‑end exposure to the commercial value chain, including frontline sales
         execution, field leadership, regional performance analysis, and consumer‑driven
         marketing.

 EDUCATION
 Prasetiya Mulya Business School                 JAKARTA, INDONESIA                 2007 - 2011
 Bachelor’s degree in business management

 Jinan University                           GUANGZHOU, CHINA                        2006 - 2007
 Guangzhou Jinan DaXue (Mandarin Language Course)

 LANGUAGE
 English – Fluent
 Indonesia – Native
 Mandarin – Fluent




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Published4 May 2026
Pages33
Characters81,075
Text sourceEmbedded text layer
OCR confidence—

Names mentioned 34 people and organisations named in the text · linked when the evidence is strong

linked org HANJAYA MANDALA SAMPOERNA TBK. p.1 ×5
linked org Graha Layar Prima Tbk. p.5
linked org Bank Central Asia Tbk. p.5 ×2
linked org Bank Jago Tbk. p.5 ×2
linked org HM Sampoerna Tbk. p.5 ×16
linked person Umer Jawaid · Director p.16 ×4
linked person Johan Bink p.16
linked person Joy Kartika Widjaja · Director p.16 ×5
linked person The Ivan Cahyadi p.16
linked person Elvira Lianita p.16
linked person Andre Dahan p.16
linked person Sharmen Karthigasu p.16
linked person Yohan Lesmana p.16
linked person Reno Bontemps p.16
linked person Houria Raselma p.16
linked person Rianto Probo Hartono p.16
linked person Mindaugas Trumpaitis · President Commissioner p.17 ×2
linked person Luthfi Mardiansyah · Commissioner p.17
linked person Justin Mayall · Commissioner p.17
linked org Philip Morris p.18 ×10
possible org PT Bursa Efek Indonesia p.2
possible — Virawaty · Director p.16
unresolved person Aulia Taufani SH · Notaris p.1
unresolved org Rianto & Rekan p.1 ×5
unresolved org Financial Services Authority p.2 ×3
unresolved org Rintis p.4 ×3
unresolved org Bank Indonesia p.5
unresolved person Examination Education p.5
unresolved org Minister of Investment p.6
unresolved org Minister of Law p.6
unresolved org Philip Morris Korea Inc. p.19
unresolved org Indonesia. PHILIP MORRIS KOREA INC. p.24
unresolved org PHILIP MORRIS ASIA LIMITED p.24
unresolved org PT Harapan Karya Sembilan p.28 ×2

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